meg mcmahon
Otezla x Dallas Goedert
Dallas Goedert is not like other professional NFL football players. He’s been uncomfortable in his skin since he was 8 years old.
The challenge: Finesse footage of a camera-shy tight-end to tease his autoimmune disease tell-all on a whirlwind schedule to go-live by the start of the football season.
We delivered: A social campaign to soft-launch, & then hard-launch his Otezla story to raise awareness for the challenges of living with plaque psoriasis & promote his long-form interview on Otezla.com.