meg mcmahon

Between the laws of biology & the tight leash of Amgen’s regulatory team, there’s a lot you just can’t say about Otezla.

The challenge:

• Draft strategic scripts & brief patients & production.

• Patiently act as on-set liaison between director & super smart, super strategic, & super anxious clients. Oh, yeah, Amgen’s legal representative will be there too.

• With production & animation, concept & create stories that show Otezla’s impact with as little telling possible.

• All while keeping tight-knit teammateship with an art partner at every step of the way.

We delivered: An engaging, emotional, & artistic interpretation of the real-world Otezla difference.