meg mcmahon

In a crowded market soon to be busier, Otezla is at risk to becoming lost in the sea of treatments for plaque psoriasis.

The challenge: Collaborate with strategy, medical, and animation teams to distill the science of what makes Otezla different to 40 second video using piles on piles of of medical journals, clinical studies, & market research.

We delivered: The story of Otezla: short, sweet, & fun to watch.